Hey there

You have the vision - but things still feel foggy.

Let’s build the path together.
For founders growing purpose-led businesses with clarity, focus, and flow.From brand to systems - rooted in who you are and the life you’re building.

Because too often, the story starts like this:

“We need someone to take over social media, SEO, ads, email funnels, and help us grow fast. We don’t have much budget or support, but we want results.”Sounds familiar?Founders and teams often look for someone who can do it all - quickly, magically, and without a clear foundation.So I ask:What are you building, and why?
Who are your customers, really?
What kind of experience do you want them to have?That’s when the deeper story unfolds.
The brand isn’t clear. The audience is vague. The direction feels off.
And most people already know it - they just haven’t named it yet.That’s the moment we pause.
Step back.
And start again, with intention.

This is where the work begins. Not with content or campaigns - but with clarity.

Together, we:

  • Define your business goals - and what success actually means for you

  • Clarify your concept and brand story

  • Understand your audience on a deep, human level

  • Design the customer experience - from first hello to long-term loyalty

  • Find your voice, values, and message

  • Create systems and priorities that feel doable, not draining

So instead of jumping to step 10, we start where it makes sense:
with alignment, structure, and a foundation that lets everything else flow.

Because skipping this part is expensive.

→ A website without strategy is just a pretty placeholder.
→ Campaigns without insight are guesswork.
→ Marketing without meaning is invisible.We live in a world full of noise.
What people are really drawn to?
Something they can feel. Something that’s real.If you want to grow, connect, and be remembered, you need to build from the inside out.

Ways We Can Work Together

  • The Groundwork Journey™
    A brand clarity process for founders building with purpose.
    We’ll reconnect to your message, audience, and values - and create a focused roadmap to grow from.
    For when you’re somewhere between vision and execution.

  • The Build Path™
    Structure your customer journey. Build smart systems.
    We’ll map your service flow, communication, and backend - so your business runs with more ease and alignment.
    For when you’ve got the message - but not the structure to support it.

  • Fractional Co-Pilot
    Ongoing strategic partnership to stay clear, focused, and moving. For founders who’ve done the groundwork - and want a calm, thinking partner to help them keep building.
    Let’s talk if this feels like your next step.

What You’ll Walk Away With

You might not know exactly what you need yet - that’s okay. Most of the people I work with feel that way when we start.
But by the end of our time together, things start to shift.You'll have:

  1. A clear sense of where you are - and where to focus next.

  2. A roadmap for growth with clear, doable next steps.

  3. Clarity on what to build, what to pause, and what to let go.

  4. Insight into your audience and how to genuinely connect with them.

  5. The language to describe what you do in a way that feels true.

  6. Systems that bring space, structure, and ease to your day-to-day.

  7. A renewed feeling of calm, clarity, and control in your business.

You won’t leave with a thousand tasks.
You’ll leave with a direction - and the confidence to move in it.

This is for:

Founders wearing all the hats, who want someone to help cut through the noise and get back to clarity.Teams who need a calm outside perspective - to zoom out, prioritize, and move forward with fresh alignment.If you’re feeling stuck somewhere between vision and execution, this is for you.

Hi, I'm Katrin.

I know what it’s like to build something from scratch.
To hold a big vision - and wonder where to begin.I’ve been a co-founder too, growing a company from the ground up. Translating ideas into systems, building the team, defining the offer, figuring out how it all fits together.That experience taught me what strategy really feels like:
Not a flashy pitch deck, but the calm clarity of knowing what to focus on when things are moving fast and resources are tight.Since then, I’ve spent years working with startups and innovation teams - helping them bring structure to vision, clarity to chaos, and heart into their decisions.A colleague once called me “the architect” of the team - and it stuck.I don’t believe in one-size-fits-all solutions.
I believe business can be a conscious act of creation - rooted in who you are, and how you truly want to live.Curious what this could look like for your business or team?