Hey founder,

Ready to grow your business from the inside out?

Not through tactics that ignore who you are or shortcuts that don't last. But by coming back to the essentials:Clarity. Aligned brand strategy. And systems that actually work.I help purpose-driven founders and coaches turn vision into clear direction - with brand strategy, simple systems, and communication that connects.

Because too often, the story starts like this:

“I know I need better marketing - Instagram, email lists, maybe ads? Everyone says I should be doing all these things online. I'm pretty much figuring it out as I go, but I need someone who can just make it work.”Sounds familiar?Founders often look for someone who can do it all - quickly, magically, and without a clear foundation.So I ask:What are you building, and why?
Who are your customers, really?
What kind of experience do you want them to have?That’s when the deeper story unfolds.
The brand isn’t clear. The audience is vague. The direction feels off.
And most people already know it - they just haven’t named it yet.That’s the moment we pause.
Step back.
And start again, with intention.

This is where the work begins. Not with content or campaigns - but with clarity.

Depending on were you are, we:

  • Define your business goals - and what success actually means for you

  • Clarify your concept and brand story

  • Understand your audience on a deep, human level

  • Design the customer experience - from first hello to long-term loyalty

  • Shape the voice, values, and message that guide every interaction

  • Create structure, systems, and communication touchpoints that support sustainable growth

So instead of jumping to step 10, we start where it makes sense:
with alignment, structure, and a foundation that lets everything else flow.

Because skipping this part is expensive.

→ A website without strategy is just a pretty placeholder.
→ Campaigns without insight are guesswork.
→ Marketing without foundation is invisible.We live in a world full of noise.
What are people really drawn to?
Something they can feel. Something that’s real. Something that actually addresses their challenges.If you want to grow, connect, and be remembered, you need clarity: who you serve, what problem you solve, and why it matters to them.

Join my free 5-day email course

Want to build a business that actually serves the life you want?Enter your email below and I'll send you my FREE 5-day course on growing from the inside out - the deep work that makes everything else easier.

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Ways We Can Work Together

Whether you're struggling with unclear messaging, overwhelming workflows, or inconsistent client flow - let's find the right starting point for you:

Struggling to communicate your vision clearly?

  • 'The Groundwork Journey'
    Brand clarity & marketing strategy process for founders translating vision into focused direction.
    We’ll reconnect to your personal vision, message, audience, and values - and create a focused roadmap to grow from.
    Includes: Personal foundation, Brand Positioning, Messaging, Audience Clarity, Marketing Strategy, Roadmap.

This is for you if:

  • Your current online presence doesn't feel aligned anymore with who you are right now, but you're stuck figuring out what to change on your own

  • You have a clear vision, but struggle to communicate it so it actually attracts and converts more of the right people

  • The people you want to serve see you as similar to others in your field, making it hard to command the rates you deserve

  • You don't believe in chasing the latest marketing trends and want to build something solid that is aligned with you

  • You started your business for freedom but feel more trapped than when you had a regular job

Your workflow works but takes too much of your time?

  • 'The Build Path'
    Customer journey design & systems strategy to support sustainable growth.
    We’ll map your service flow, communication, and backend - so your business runs with more ease and alignment.
    Includes: Customer Experience Mapping (Service Blueprints), Service Flow Optimization, Systems & Process Design.

This is for you if:

  • Your workflow kinda works, but still requires a lot of manual input, and the client experience could definitely flow better

  • You feel like you're the bottleneck in your business - everything requires your personal involvement to maintain quality

  • You often feel overwhelmed with options and end up being reactive instead of proactive due to a lack of strategy and focus

  • You don't manage to carve out enough time to focus on strategic priorities, and want to change that

You want consistent client flow but are not sure where to start?

  • 'The Email Flow'
    Email nurturing and Newsletter strategy, writing, and optimization to keep customers engaged. Includes the systems and automation to keep everything running on autopilot.
    A done-for-you, brand-aligned educational email course and evergreen newsletters that position you as an industry expert, educate customers in your way of thinking, convert website traffic into paying customers, and build lasting trust and connection.
    Includes: Positioning, Content development, Publishing calendar, Tech setup, Templates, and Analytics review.

This is for you if:

  • You have a reliable flow of clients but want to reach more customers and you're not sure where to start

  • You know you should be creating content but feel like you're repeating yourself or running out of ideas

  • Client work comes in waves - sometimes overwhelmed, sometimes wondering where the next project will come from

  • Your messaging focuses on features and process rather than the outcomes clients actually care about

  • You understand the importance of it but don't have the time or the expertise to take care of it yourself

What You’ll Walk Away With

You might not know exactly what you need yet - that’s okay. Most of the people I work with feel that way when we start.
But by the end of our time together, things start to shift.You'll walk away with:

  • A clear sense of where you are - and where to focus next

  • A roadmap for growth with clear, doable next steps

  • Clarity on what to build, what to pause, and what to let go

  • A strong foundation that can carry your business far into the future

  • Messaging that feels genuinely like you and resonates with the right people

You won’t leave with a thousand tasks.You’ll leave with focus, momentum, and the structure to grow - backed by systems, marketing, and a brand experience that keeps customers coming back.

Where You'll Be After Working Together

I'm not offering a one-size-fits-all playbook. Instead, I help you discover what actually fits your vision and values, so your growth feels aligned from the core. After working together, you'll find yourself:

  • Deeply aligned between who you are and how you show up in business

  • Calm and focused on what actually matters for your stage of growth

  • Making decisions from a grounded understanding of yourself and your business

  • In control of your business direction with renewed clarity and confidence

This is for:

Purpose-driven founders and coaches of small, service-based businesses - with steady income and a loyal client base - who are ready to grow their presence, improve conversions, and attract more of the right customers, all in a way that feels aligned and sustainable.

Hi, I'm Katrin.

I know what it’s like to build something from scratch.
To hold a big vision - and wonder where to begin.I’ve been a co-founder too, growing a company from the ground up - translating ideas into systems, building the team, refining the offer, and figuring out how it all fits together.That experience taught me what strategy really feels like:
The calm clarity of knowing what to focus on when things are moving fast and resources are tight.Since then, I've spent years working with startups and innovation teams (Fairphone, Sonos, Atag) - helping them bring structure to vision, clarity to chaos, and customer focus to their decisions.A colleague once called me “the architect” of the team - and it stuck.Based on my own journey and development, I don't believe in one-size-fits-all solutions: I believe in creating your life and business in a way that is authentic to you.I believe business can be a conscious act of creation - rooted in who you are, and what you're here to bring to the world.Curious what this could look like for your business?

Join my free 5-day email course

Want to build a business that actually serves the life you want?Enter your email below and I'll send you my FREE 5-day course on growing from the inside out - the deep work that makes everything else easier.

By signing up, I agree to the Privacy Policy