Strategic clarity for founder-led businesses ready to scale

You've built something real, but struggle to articulate what makes you different.Your business has evolved, but your messaging hasn't caught up. Your positioning feels unclear. And without that clarity, everything - from your website to your sales conversations - feels forced.I help founders get clear on what makes them unique - so clear that committing to it becomes obvious.We uncover your edge, sharpen your positioning, and create a strategic roadmap that feels aligned with who you are.

Here's what I see often:

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Founders come to me saying they need better marketing - more content, better tactics, clearer campaigns.But when we dig deeper, the real issue emerges: their positioning isn't clear. Their audience is vague. The direction feels off.They've been building, but they've outgrown their messaging. They know what makes them different but can't put it into words. Their vision is clear internally but gets lost in translation.That's where we start:
Uncovering what makes you a category of one.

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How This Works

Most strategists hand you frameworks and positioning templates. But real clarity doesn't come from fill-in-the-blank exercises. It comes from uncovering what's already true about your business.Through focused workshops, we don't just define your positioning. We uncover your unique edge, clarify who you serve and why it matters to them, and map the strategic path forward.You won't walk away with a thousand tactics. You'll walk away with clarity on what makes you a category of one - and a roadmap to build from there.

The Groundwork Journey

Deep strategic work to uncover your unique positioning and build your growth roadmap.Through a series of focused workshops, we'll:

This is for founders who:

Investment: €5,000 (founding client rate)
Timeline: 4-6 weeks

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What Comes Next:Many clients continue with ongoing strategic support after The Groundwork Journey - monthly sessions to help you execute, optimise, and stay on track as you grow.Already have your foundation clear? Let's talk about where you need strategic guidance.

What clients say

"Katrin helped us unveil what our brand really is""Our brand had evolved, but we couldn't verbalise what it was. We needed clarity on our USP before we could move forward with our website or content.Katrin is excellent at unpacking and unveiling what's already there - not artificially creating something. She asked the right questions and helped us get there. She has a gift of adding to someone's thoughts and giving it structure and clarity.Now we have a clear USP, personas, and offer. Our brand is finally a real representation of us as humans. We feel more confident and clear, and we're ready to go public with it."Janina, Trusters

Ready to experience this?

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Hi, I'm Katrin.

I know what it’s like to build something from scratch.
To hold a big vision - and wonder where to begin.I’ve been a co-founder too, growing a company from the ground up: translating ideas into systems, building the team, refining the offer, and figuring out how it all fits together.That experience taught me what strategy really feels like:
The calm clarity of knowing what to focus on when things are moving fast and resources are tight.Since then, I've spent years working with startups and innovation teams (Fairphone, Sonos, Atag) - helping them bring structure to vision, clarity to chaos, and customer focus to their decisions.What makes my approach different:Most strategists focus purely on external strategy, such as positioning, messaging, tactics. But I've learned that real clarity and building a business that fits the life you want to live requires looking at what's beneath the surface too: the beliefs and patterns that shape how you show up, the fears that hold you back, and the uniqueness that only you can bring to the world.
I help you work on both. Because strategy without alignment creates success that feels hollow, and alignment without strategy doesn't scale.I believe business can be a conscious act of creation - rooted in who you are, and what you're here to bring to the world.Curious what this could look like for your business?

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• Email me directly